Work & results

Real problems. Precise solutions.

I don't show screenshots of pretty websites. I tell you what the problem was, what I built, and what changed. Judge the work by the outcomes - not the visuals.

Intelligence

Grano - Casa Bella Vista

Hospitality & real estate · Italy · Ongoing partnership

From black box to full business intelligence - with upsell.

The situation

A restored stone farmhouse in Le Marche, Italy. They started on Wix - someone had spent months building something simple that was slow and limiting. On their booking page, a Sirvoy widget via iframe handled payments but was a complete black box. They had no idea who was searching, what dates were in demand, where visitors came from, or why people left without booking. After two years of frustration, they asked if it was possible to solve. They came to me through NBZ Estates - another client whose real estate website I had built.

What I built

  • Website rebuild

    Within one week they had an elegant, working website - faster and more flexible than Wix. I helped write content that converts, and I manage their Google Business Profile: updates, services, and coaching them on how to respond to reviews smartly.

  • Webhook integration

    I set up Sirvoy to send me a webhook on every booking change - new bookings, cancellations, modifications. This gave me a live, accurate availability calendar fed from all their sources: direct, Airbnb, Booking.com.

  • Custom availability API

    I built my own API that the search flow now calls instead of going directly to Sirvoy. When a visitor searches dates, I check my own availability data, track the search event, and then hand off to Sirvoy pre-filled with the dates - so the booking flow stays seamless.

  • Full traffic attribution

    Every search is now logged: who searched, what dates, how many guests, where they came from (Google Ads, direct, Instagram, etc.), and whether they completed the booking. A clear dashboard shows what visitors searched for - helping them make pricing and inventory decisions.

  • Upsell engine

    If a visitor searches for 3 nights, I surface an offer: stay a 4th night and get a discount. If they're arriving Friday, I suggest extending to Sunday. Dynamic offers based on availability and configuration - adding revenue on bookings that would otherwise have ended at the original search.

What changed

They went from zero visibility to complete demand intelligence. They know which dates fill fastest, which sources send buyers, and what offers convert. They recently consolidated their marketing - next season, I'm running it all. Years of treating their booking system as a black box - ended.

"What an asset you are."

- Michael, Director
Booking intelligenceCustom APIUpsell engineAnalyticsWix migration
Automation + Presence

Infinity Pack & Ship

Packaging & international shipping · 4+ years

From IT support to full digital partner.

The situation

What started as WordPress maintenance and remote IT support - installing Outlook, managing Windows updates, connecting Google Drive - grew into a complete digital partnership. They ship packages worldwide, but their website was slow, expensive to run, and their client intake was a mess of email chains and manual data entry. They needed one person who could handle the full stack.

What I built

  • IT & infrastructure

    Remote support via AnyDesk - software installs, Windows updates, solving day-to-day issues. The basics that keep their team working, handled by one person they know.

  • Dual-language web presence

    I gradually built landing pages, then merged everything into a final website - one in English for international clients, one in local language for domestic clients. Both deployed on Cloudflare for worldwide speed and the ability to manage access by region.

  • Google Ads & SEO

    I create the ad copy, manage the creative assets, and schedule calls with Google reps to continuously optimize campaigns. I also manage their Google Business Profile, post on their Facebook page, and monitor Search Console and Bing Webmaster Tools. SEO traffic has grown steadily.

  • VardaForms

    This partnership is where VardaForms was born - my own form system that now powers all my client sites. Smart spam detection, Resend email delivery, and full lead intelligence: who filled the form, where they came from, how they found the business, even whether they typed or copy-pasted. I also manage their domain and DNS.

  • Form automation expansion

    Converting complex PDF and Excel-based processes into guided digital forms. What started with one workflow is now expanding across the business - clients complete declarations correctly the first time, with validation that catches errors before submission and clean PDF output on the other end.

What changed

Their digital presence went from a collection of disconnected tools to one coherent system. The website loads fast everywhere their packages travel. Their forms collect clean, qualified leads. Their ads improve month by month. Complex processes that used to require hours of back-and-forth now run without hand-holding. And when something breaks, one person fixes it - no tickets, no handoffs.

"We consider Kobi a great asset to our business."

- Ronen H., Executive Director
VardaFormsCloudflareGoogle AdsSEOForm automationIT support
Presence

NBZ Estates

Real estate · Ongoing partnership

A custom backend that lets a non-technical client manage elegant listings.

The situation

A real estate client needed to showcase property listings in an elegant, beautiful way - but they were not a technical person. Off-the-shelf solutions were either too complex to manage or too limiting in design. They needed a simple but powerful way to manage listings themselves, without touching code.

What I built

  • Tailored backend

    I built a custom backend management system, field by field, detail by detail - designed specifically for how this client thinks and works. No generic CMS. Just the fields they need, in the order they use them.

  • Static site generation

    When they save a listing, a static website is automatically regenerated and deployed. Fast, secure, and costs almost nothing to host. The client manages content; the system handles the technical output.

  • Elegant front-end

    A beautiful, minimal presentation of properties that matches the premium nature of the listings. The design does the selling.

What changed

A non-technical client manages a professional real estate presence completely independently. The site loads instantly, looks premium, and requires zero maintenance overhead. This client later referred me to Grano - CasaBella-Vista.

Custom backendStatic site generationReal estateClient empowerment
Presence

Sienna W.

Author & personal development · 2025–2026

From manuscript to full online presence - including a custom quiz.

The situation

Sienna had written a powerful book and needed a trusted partner to take it from finished manuscript to a complete online launch. Not just a website. A full ecosystem: the book designed and edited, the website built, social media profiles established, and a custom interactive quiz that brings the book's concept to life for readers.

What I built

  • Book design & production

    I helped design and edit the book, managing the production process from manuscript to print-ready files.

  • Launch website

    A coming-soon site with email capture, author positioning, and a lead magnet - setting up the foundation for the full release.

  • Custom interactive quiz

    A quiz that helps readers discover their personal profile based on the book's framework. The result is a custom-generated PDF with the reader's name and credentials - a personalized takeaway that extends the book's value and keeps readers engaged.

  • Social media setup

    Established social media profiles to build audience before launch.

What changed

The book hasn't been released yet, but this milestone proved the system works. Sienna is already seeing engagement from early shares, and the full launch ecosystem - from manuscript to interactive experience - is built by one partner.

Book editingCover designLaunch websiteInteractive quizEmail capture
Also worth mentioning

A few more things I've built.

  • Law firms

    Legal services

    5+ years · 4 websites · ongoing maintenance · multiple countries

  • VardaForms

    My own product

    Intelligent form system deployed across all client sites

  • SnapLogik

    My own product

    Cognitive fluency engine powering thousands of active users. Evolved from a learning platform into an arcade-style memory stabilizer - applying spaced repetition, muscle-memory tap patterns, and dynamic distractor algorithms to any knowledge domain: languages, medical terminology, CCNA commands, security codes.

  • Your business

    Next case study

    If the problems above sound familiar, let's talk.

Recognise your business
in any of these?

The problems above are more common than you'd think. Tell me about yours - I'll tell you honestly whether I've seen it before and what I'd do about it.

Let's talk